While doing research on “the next big thing” known as Pheed I came across a very interesting article by Dion Hinchcliffe (Click Here) which featured a visual of the “marketing funnel”.
Photo Credit: Dachisgroup.com
The marketing funnel basically explains the customer journey to making a purchase. As of right now Pheed is in the “Awareness” portion of the cycle. They are getting the word out on their site and http://www.dachisgroup.com/2013/02/social-media-marketing-predictions-for-2013-part-2/social_marketing_funnel_for_2013/ gaining interest from users of other social networking sites through those competing sites and worth of mouth of social media users. It can also be argued that they are already in the “Consideration” portion of the cycle as they have been in the “Awareness” stage for a few months while gaining users. There is currently an abundance of post on credited websites on “Pheed’s” gradual takeover of the social network, gaining potential user’s attention in the “Preference” phase of the cycle. Those that havent joined yet are doing small research when they hear the name “Pheed” or when they see their favorite celebrity tweeting links to their new Pheed pages. The “Action” phase has taken place with alot of social media users as a number of users and site traffic for Pheed has sky rocketed since its beginnings last year, even surpassing Facebook and Twitter as the top downloaded social media app from Apple’s App Store. Soon, Pheed will begin to show its gratitude for their loyal users. Basic social media rewards may include access to app/site upgrades, passes to different events, and with enough traffic to their personal pages, some users are offered to get into a partnership with the company to sale advertisements on their pages. Finally, some users will go into the “Advocacy” stage of the cycle. Those who have enjoyed their experience with the product tend to tell their friends and post links on their own personal blogs about the site, generating traffic for Pheed, and starting the cycle all over again.